Facts
Press
release
preview
hOLAnDA |
The
Exhibition hOLAnDA - 2003
Everything
you want to know about the exhibition
Name: |
hOLAnDA - 2003
Original Latin American Design in Amsterdam |
When: |
October 10 - November 8, 2003 |
Where: |
Living Mall Villa
Arena, Amsterdam, the Netherlands |
What: |
Cultural exhibition on Latin American
Design |
Focus: |
Living and recreational spaces |
Graphic
design, industrial design?: |
A focus on industrial design,
showing graphic design from Latin America as well, to provide the
context in which the products are created. |
Target
groups: |
general public (design lovers), distributors,
professional buyers |
Amount
of exhibited products: |
100 |
Objective: |
Show the design culture of Latin America
to a broad European audience and stimulate commercial possibilities
for Latin American designers/companies. |
New Latin American
Design: Beat the blender!
On October 10 2003, more than 100 new design products from Latin America
in the area of living were exhibited using 4000m2 in the Villa Arena in
Amsterdam. ‘hOLAnDA 2003’ was the first European overview of Latin American
Design. hOLAnDA 2003 showed top designers like the MOMA-present Brazilian
Campana Brothers and the Mexican prize winner Mauricio Lara, next to new
talents from Colombia, Argentina or Brazil, represented by a new design
of Carla Tennenbaum that is created by a traditional technique delivering
very colorful oval carpets.
The exhibition showed that Latin American Design constantly challenges
the blend of cultures from which it originates. Elements of European heritage,
native Indian roots and modern American classics are taken out of perspective
and creatively mixed. A lack of funds or the use of available natural
materials and craft skills lead to new solutions. Involvement with the
local environment creates new products with awareness of the limitations
of natural resources and the traditions of craftsmen. Humor, passion and
a different use of colors make this blended design a class of its own.
Time and Location:
perfect match
The largest living mall in Europe, Villa Arena in Amsterdam, was the perfect
location for hOLAnDA 2003. During the marvelous living weeks (Waanzinnige
Woonweken) in the Villa Arena, many new products were shown to the public,
setting the scene for this exhibition and creating a good opportunity
for shoppers and design lovers to get an overview of possibilities for
the new season.
Highlights of
the exhibition
Next to the new Celia-line of the Campana brothers with the use of composite
materials, you were able to find Alexandra Parodi from Uruguay with a
foldable and recyclable cardboard bed, suitable for urban nomads, flexible
families and design lovers. Turning toilet cleaners and traditional egg
baskets into bright lamps were the contribution of Mauricio Lara. Worth
visiting was the paper jewelry from Colombia and Mexico, combining elegant
design and bright colors. Highlights of the ‘Costa Rica Chill Out Collection’
were shown, created in a surprising collaboration between designers and
native craftsmen. |